DHEU, which, for the main time, launched apparel catering to customers with a preference for Western-fashion vogue in Bangladesh in early 2023 and gradually expanded its stores from Dhaka to a bunch of important cities all the map in which thru the country, now desires to promote its products out of doorways the country.
“Our purpose is to gradually keep this stamp internationally, alongside side in Europe and a bunch of regions. Thru this stamp, we are able to have the chance to promote dresses in those international locations, and it’s far achievable. On the change hand, before that, we would like to extra increase the market in Bangladesh,” Saraf Saiyara, CEO of DHEU, told TBS in an interview lately.
She stated, “For the time being, the native dresses brands within the country primarily safe their products in accordance with the preferences of native customers. As of late, global brands bask in Puma, Nike, and Adidas personal opened stores, nonetheless they largely promote itsy-bitsy designs. Even supposing some stores within the capital offer dresses from international brands, their costs are rather excessive.
“The compare for Western-fashion dresses is growing day-to-day, nonetheless it absolutely’s now no longer widely available. Even supposing some stores offer international dresses, their costs are excessive when compared to the fashioned in Bangladesh. Keeping these customers in thoughts, we’re making an try to present quality or moderately greater-quality products at cheap costs. We are receiving a correct response as successfully.”
Explaining this, Saiyara stated, “At Dheu, our dresses devices are priced between Tk1,000 and Tk4,000, whereas the equal products are bought at worthy greater costs in a bunch of stores within the market.”
DHEU aims to promote Western dresses at cheap costs, she stated. “When put next with a bunch of outlets within the market, we promote the equal Western-quality dresses at 50% to 80% lower costs.”
DHEU’s series involves devices equivalent to shirts, denim shirts, denim vogue tops, skirts, printed midi dresses, cargo pants, denim pants, overcoats, hoodies, sever hoodies, denim jackets, blazer devices, immediate jackets, sherpa jackets, bonded jackets, cardigans, joggers, sever tops, robes, t-shirts, outsized shirts, outsized shirt devices, denim jackets, quilted jackets, and bomber jackets, Saiyara stated.
The DHEU chief govt stated, “We are designing some of our dresses within the kind of approach that customers can wear the equal fragment in two or three a bunch of styles, in accordance with their preference. Our purpose is to give quality products at cheap costs.”
As the country’s economy is rising, and of us’s financial conditions are improving when compared to the previous, there’s a doubtless to increase the industry, she stated.
Saiyara stated, “Even at these cheap costs, we’re making a profit. Offering correct quality products at cheap costs has increased our gross sales, which in flip is boosting profitability. We compare this to grow even extra in the end. Over the previous one year, now we personal received a actually distinct response within the market.”
DHEU is a sub-stamp of Snowtex Group’s standard of living stamp SaRa. DHEU corners were role up in 15 SaRa’s stores, the set these dresses are being bought.
